In August, various blockchain events such as Korean Blockchain Week, Buidl Asia 2022, and Eth Seoul will be held in South Korea. Blockchain industry leaders including Ethereum, Polygon, and Solana will travel to South Korea to participate in these events. But why do major blockchain companies have their eyes on South Korea at a time when Web3 is gaining momentum?
Excellent Web3 infrastructure
The South Korean market has been developing its IT infrastructure continuously since the 2000s. As the fastest growing market in Asia, South Korea creates games such as Battlegrounds, The Legend of Mir, Summoners War and projects trending brands such as Icon and Line. Overseas protocols have recognized this infrastructure and now hold large conferences and hackathons in South Korea to build projects and supply developers.
Worldwide interest in South Korean content
South Korea is a content powerhouse. It has been a long time since South Korean content took the lead in the global market, especially in the Asian market. However, the wave of global prevalence and demand for South Korean content – or Hallyu – has taken hold over the past 20 years as various types of content such as K-pop, Korean movies and drama series are introduced to the world market. Currently, this wave is expanding into games, new media and esports to create a worldview, while global content companies such as Netflix are developing strategies to enter the South Korean market by partnering with domestic operators to secure K content. As the importance of Korean content emerges in the blockchain market, investment and interest in securing content is growing as international competition intensifies.
Korean NFT showcases domestic and foreign NFT artists and projects, providing educational integration that allows Korean content to gain a stable foothold in the Web3 market, various NFT community events and trainings, art curations and production projects, as well as advice and solutions for NFT projects. Some of the Korean NFT initiatives are:
- Samsung 837X NFT Times Square billboard in New York – a collaborative project with Korean NFT artist So Youn Lee featuring Samsung 837X and Nouns DAO to decorate the main Times Square billboard during NFT NYC.
- An NFT NYC 2022 roundtable – a discussion on art and community, with the Korean NFT participating as the closing speaker for the entire NFT NYC event.
- Rarible X NFT Korean International Women’s Day Organized and Exhibition on
- Crypto.com titled “Peacheeze” and in collaboration with artist Fried Friday, which sold out at launch.
- Punkism Paris exhibition with the IHAM gallery and the Museum of Crypto Art.
- Oasis NFT Exhibition – Korea’s first VR Metaverse NFT exhibition featuring 88 artists. This event sparked a leap in VR technology, with more exhibits using the Metaverse space.
- COEX Exhibition – an event informing the public about NFT technology through a collaboration contest with Xeno NFT.
Donglee Han, CEO of Korean NFT, said, “In communication with big protocols in the blockchain industry, I felt the need for networking events to establish a point of contact with Korea. I decided to organize a networking event to bring together different communities and brands around the world.
HY NFT Seoul
The NFT HY NFT Seoul networking event will bring together national and international protocols, blockchain managers, community members, artists, collectors and influencers participating in blockchain events held in South Korea. Partners include Polygon, Cointelegraph, SBI NFT, Lambda 256, all working together to support community and culture in South Korea’s thriving Web3 market. HY NFT is a Korean NFT networking brand, first introduced at NFT NYC in New York, which conducts active networking between foreign protocols and domestic and foreign writers and companies. HY NFT Seoul will be held at Samantha 535-8 Sinsa-dong, Gangnam-gu, Seoul on August 6, 2022, where networking sessions, event presentations and NFT art exhibitions will be held. Many leading companies in the NFT market with Korean NFT are expected to participate.