With product and financial sellers on the same page, the consumer finds it easy to click and buy
Technology | e-commerce
Browse, select, click and pay is a fairly common sequence. Ease of shopping on e-commerce sites has been made possible by integrated finance. Technology companies are increasingly adding a layer of connection between a banking business and a consumer-facing organization. The connectivity layer incorporates a financial transaction interface that allows a consumer to make a payment or purchase without leaving an application or site.
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First published: Sunday, August 07, 2022. 7:55 PM IST